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On the second Sunday of every month, in hundreds of Churches across the Greater Toronto area, Christians keep an eye out for a now familiar friend -- the latest edition of "The Herald"
The Christian Herald was founded in 1994 out of concern that the lack of a local Christian print communications medium in the region was hampering the effectiveness of local churches, ministries and para-church groups in Southern Ontario.
However, not even its founders envisioned the community support the Herald had generated: the paper tripled its circulation and more than quadrupled its distribution outlets in its first two years. And the paper is in such high demand that in many locations copies are usually all gone within days of coming off the press.
Structure
The paper provides a monthly complilation of features of interest to Christians. The features are divided into sections which include News, Events, Music, Columns, Reviews and more.
A very popular section of the paper is the Community Calendar, which lists upcoming events of interest to the community free of charge. In an unusual situation for a religious publication, this section has drawn a strong response from young people, who regularly use the paper to find out about upcoming concerts and other music-related events.
The paper is written in a simple, lively style since Toronto's Christian community encompasses a wide variety of ages, races and occupations.
Circulation & Demographics
The Christian Herald is distributed free of charge through approximately 650 Churches, Christian Bookstores, Colleges and Businesses in the Greater Toronto Area. The newspaper's present circulation is 30,000 copies per issue. (Sep. 2012)
The paper is focused mainly on the Evangelical community which encompasses over fifty denominations such as Baptists, Pentecostals, Presbyterians, Lutherans and many, many others.
The paper is currently distributed in the following cities: Niagara Falls, St. Catharines, Hamilton, Ancaster, Burlington, Oakville, Oshawa, Mississauga, Brampton, Vaughan, Richmond Hill, Newmarket, Barrie, Toronto, Markham, Ajax, Pickering and Oshawa.
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